The Phixxon Story
Back in the day
Phixxon was founded in 2023. Not with a profound vision, but with a lot of exuberance. By two engineers who loved gadgetry and were disillusioned with the banality of IT jobs in Delhi/NCR.
Varun was a Computer Engineer by day, moonlighting as the “Jugaad Guy” and “fixer of everything” in his friends circle. Having toyed with a couple more business ideas before hitting upon Phixxon, they knew there was something worth holding on to here!
Learning through Challenges
The idea back then was to just have fun, do what we loved, while earning a living. Lofty solemn goals emerged along the way. One unexpected challenge we faced was that customers seemed strangely suspicious of not just our abilities, but also our integrity. Being from professional backgrounds, and entirely new to the industry we found this a bit annoying and insulting. Later it dawned on us – the market was rife with small-time tricksters waiting to rip you off. Owing to this dubious reputation, anyone would naturally feel skeptical handing over an expensive piece of gadget to us. We made a conscious decision to separate ourselves from the market, to put customer trust at the centre of our business. And for this, we realized fix devices wasn’t enough, we had to first find ways to salve the trust deficit in customers’ minds. This led to new processes and systems – Elaborate Pre & Post Fix QC forms, Visual proof of each device and issue, transparent communication at each stage of the service, pre-approval of quotation before any service, strong post-service support. Notably, these ideas, though intuitive, were pretty alien in the industry when we started out.